What is the Formula Builder?

The Formula Builder is a powerful tool in Shopstory that enables you to create custom calculations and formulas based on data to fit your needs. Whether you need to calculate ROAS, filter datasets, or generate dynamic values, the Formula Builder puts you in control.

Key Features

  1. Flexible Data Selection:

    • Pull in data from previous steps in your flow

    • Combine multiple data points for advanced calculations

  2. Built-in Functions:

    • Use a variety of functions like mathematical operations, date calculations, and text transformations

  3. Helpful Guidance:

    • See clear descriptions and examples while building your formula

    • Get immediate feedback with preview datasets to ensure your formula works as expected