How to use "Condition"

The Condition allows you to introduce decision-making logic into your workflows. It enables actions to be executed only when specific conditions are met, making your flows more dynamic and efficient.

How It Works:

1. Add the "Condition" Utility – Insert this step where you want to check if a certain requirement is met before proceeding.

2. Define the Condition – Set up logical rules based on available data, such as:

   • Text conditions (e.g., "If campaign name contains 'Black Friday'").

   • Numeric comparisons (e.g., "If conversions are greater than 50").

   • Boolean values (e.g., "If the campaign is active").

3. Add more conditions - Set up additional conditions within one:

   • Use AND and OR buttons to add more than one condition to your action

4. Set Up the Outcomes:

   • If the condition is met (TRUE), define what should happen next (e.g., send a notification, adjust bids, or update a spreadsheet).

   • If the condition is not met (FALSE), choose an alternative action or stop the flow.

5. Test & Validate – Run a test to ensure the condition behaves as expected before deploying the workflow.

This utility helps streamline automation by ensuring actions are executed only when necessary, reducing manual checks and optimizing efficiency.

Usage Examples:

• (1) As demonstrated in the first example, conditions can be used to verify whether specific information is present. Based on the result, you can trigger further actions, such as sending a notification or modifying an attribute.

• (2) Another use case for conditions is incorporating them into formulas. For instance, you can calculate Return on Ad Spend (ROAS) by dividing conversion value by cost and then set a threshold to determine when an action should be triggered.