Supplemental feed setup
The Google Merchant Center supplemental feed is an optional, additional feed used to enhance or update product data from the primary feed without replacing it. It allows merchants to add missing information, update existing data, or provide additional attributes for better product visibility in Google Shopping ads.
In combination with Shopstory flows this can become a powerful lever. One use case hereby exists in combination with the Labelizer flow from our Flow Library.
Users can export Labelizer data directly into the supplemental feed to easily and consistently update their product data.